Webinar Recordings
Past events
Marketing for Manufacturers Series: Session 23
Account Based Marketing for Manufacturers
January 18, 2023 • Hosted by AMFA, CMMA, RRMEA, and TSMA
Presenters: Laura Krueger and Erin Perry of DAYTA Marketing
Marketing for Manufacturers Series: Session 22
B2B Website Lead Generation
December 21, 2022 • Hosted by AMFA, CMMA, RRMEA, and TSMA
Presenter: Michelle Henderson of BadCat Digital
Marketing for Manufacturers Series: Session 21
Putting together a marketing team that works and wins big
November 16, 2022 • Hosted by AMFA, CMMA, RRMEA, and TSMA
Presenters: Greg "Hal" Halliday of Anchor Marketing
Marketing for Manufacturers Series: Session 20
Becoming an authority: Using digital marketing strategies for your manufacturing business
October 19, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenters: Gensen Gisborne of Romain Berg
Marketing for Manufacturers Series: Session 19
Product marketing: Engaging customers and employees
September 21, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenters: Chris Dolney of Facetime Business Resources
Marketing for Manufacturers Series: Session 18
Marketing your manufacturing business with video
May 18, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenters: Tim Lewis and Pete Snell of Mastcom
Marketing for Manufacturers Series: Session 17
A Proactive Approach: Creating an internal and external engagement strategy
April 20, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenters: Carrie Karki, Madison Milne, and Tia Anderson of Whitebox Marketing
TSMA Hybrid Meeting
April 5, 2022
Topic: Innovative Workforce Solutions - The Inclusive Workforce Employer Designation
Speakers: Chet Bodin, MN DEED, Carlye Carlson, Brunswick New York Mills, Amy Johnson, Cardinal Consulting Solutions, Amy Hochgraber, M State
Marketing for Manufacturers Series: Session 16
Improving ROI with Social Media
March 16, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenter: Michelle Henderson, BadCat Digital
Marketing for Manufacturers Series: Session 15
Websites... Your 24/7 Salesperson. How to make it more productive.
February 16, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenter: Sam Romain, Romain Berg
The Manufacturing Money Webinar
January 25, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenter: Micki Vandeloo, GPC, Lakeview Consulting, Inc.
Marketing for Manufacturers Series: Session 14
Digital trends to leverage for 2022
January 19, 2022 • Hosted by AMFA, CMMA, and TSMA
Presenters: Liz Diedrich and Mike Fogg, Diedrich RPM
Marketing for Manufacturers Series: Session 13
Accelerate Lead Creation with a CRM + Marketing Automation
December 15, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenter: Hal Halliday, Anchor Marketing
Marketing for Manufacturers Series: Session 12
Content Marketing Tactics to Promote and Grow Your Business
November 17, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenter: Scott Severson, Brandpoint
TSMA Virtual Meeting
November 2, 2021
Topic: Virtual Healthcare - Engaging your employees
Speaker: Julie Munkelwitz, Sr. Benefits Advisor, Kraus-Anderson Insurance
CMMA CTE Jamboree
October 21, 2021
Speakers that are active in (Career and Technical Education) CTE in Minnesota
Multiple presenters
Marketing for Manufacturers Series: Session 11
Tools to attract and keep good employees
October 20, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenter: Luke Riordan, DAYTA Marketing
Employer Health Plans
July 14, 2021
Topic: More information about MMA's Employer Health Plans
Presented by: Luke Hahn, Hahn Financial Group
Employer Dental & Vision Plans
October 12, 2021
Topic: More information about MMA's Employer Dental & Vision Plans
Presented by: Luke Hahn, Hahn Financial Group
Employer Health Plans
July 14, 2021
Topic: More information about MMA's Employer Health Plans
Presented by: Luke Hahn, Hahn Financial Group
Virtual CMMA General Meeting
May 27, 2021
Topic: Energy Efficiency Tools & Services for Manufacturers
Presented by: Kevin Zickert, Senior Energy Efficiency Specialist, Minnesota Chamber of Commerce
Employer Health Plans
May 17, 2021
Topic: More information about MMA's Employer Health Plans
Presented by: Luke Hahn, Hahn Financial Group
Virtual AMFA General Meeting
May 12, 2021
Topic: Antitrust Training for Small and Mid-Size Manufacturers: Competitor Agreements - What is legal and what is not?
Presented by: Mark Geier, Larkin Hoffman Law Firm
Virtual CMMA General Meeting
April 22, 2021
Topic: New Methods to Recruit & Retain Talented Employees
Presented by: Manufacturer Panel of Professionals
Marketing for Manufacturers Series: Session 10
How to Outshine your Competition in 2021
April 21, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenter: Tiffanie Honeyman, OpGo Marketing
Virtual CMMA General Meeting
March 25, 2021
Topic: A Model for Manufacturing Excellence Using ISO 9001
Presented by: Keith Gadacz, Enterprise Minnesota
Marketing for Manufacturers Series: Session 9
It's not luck, It's targeting: Platform Options for Digital Marketing
March 17, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenters: Luke Riordan and Seth Johnson, DAYTA Marketing
Virtual AMFA General Meeting
March 10, 2021
Topic: What is ISO Certification
Presented by: Heath Boe and Ken Stocco
Virtual TSMA General Meeting
March 2, 2021
Topic: Reimagining Education in Minnesota
Presented by: Troy Haugen, Lakes Country Service Cooperative
Virtual CMMA General Meeting
February 25, 2021
Topic: Are you open for business with the world? Panel of experts on exporting techniques
Panelists: Michel Locquegnies of Mark-Tech International, Denis Griffin of Export-Import Bank of the US, Leslie Bergland of Trade Acceptance Group, Mark Wuollet of Mark-Tech International
Marketing for Manufacturers Series: Session 8
How to develop a digital marketing strategy
February 17, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenter: Kathy Cane, Gaslight Creative
Virtual TSMA General Meeting
February 2, 2021
Topic: What's your global manufacturing strategy? It is time to restore?
Presented by: Rosemary Coates, Reshoring Institute
Virtual CMMA General Meeting
January 28, 2021
Topic: What does this recession mean for manufacturers?
Presenters: King Banaian, SCSU, and Luke Greiner, MN DEED
Marketing for Manufacturers Series: Session 7
How strategy and planning can make your marketing tactics successful
January 20, 2021 • Hosted by AMFA, CMMA, and TSMA
Presenter: Hal Haliday, Anchor Marketing
Virtual AMFA General Meeting
January 13, 2021
Topic: Cyber Security: You're the beneficiary of a $100,000,000 will!
Presented by: Matthew McCullough, Lake Superior College
Virtual TSMA General Meeting
January 5, 2021
Topic: Here to Help: Mental Health Support Guidelines for Employers
Presented by: Jeana Scheffler, Prairie St. John's
Virtual CMMA General Meeting
December 17, 2020
Topic: Why automate?
Presenter: Pete Rogers, VP & GM of Automation at Central McGowan
Marketing for Manufacturers Series: Session 6
Leveraging Research & Data to Guide Your Marketing Strategy
December 16, 2020 • Hosted by AMFA, CMMA, and TSMA
Presenters: Liz Diedrich and Kyle Schwietz, Diedrich RPM
Virtual CMMA General Meeting
November 19, 2020
Topic: Lessons learned from 10 years helping implement EOS
Presenter: Mike Roth, Mike Roth Traction Consulting
Marketing for Manufacturers Series: Session 5
Marketing your manufacturing business with video
November 18, 2020 • Hosted by AMFA, CMMA, and TSMA
Presenters: Tim Lewis and Pete Snell, Mastcom
Virtual AMFA General Meeting
November 11, 2020
Topic: 2021 Legislative review
Presenter: Laura Bordelon, Minnesota Chamber
Fraser Shipyard Virtual Tour
Virtual CMMA General Meeting
October 22, 2020
Topic: B2B2C Marketing - How it's influencing your business
Presenter: Penny Hanson, Enterprise Minnesota
Marketing for Manufacturers Series: Session 4
Why sales and marketing alignment matters
October 21, 2020 • Hosted by AMFA, CMMA, and TSMA
Presenter: Lisa Bodine, Giant Voices
Virtual CMMA General Meeting
September 24, 2020
Topic: Understanding EEOC Guidelines and hiring ex-offenders
Presenters: Dick Owen, FairChanceEmployer.com
Donna Ploof, National Sales Executive, Trusted Employees
Betsey Lund Ross, Attorney at Lund Ross, P.A.
Marketing for Manufacturers Series: Session 3
Essential marketing practices for small businesses during the pandemic
September 16, 2020 • Hosted by AMFA, CMMA, and TSMA
Presenter: Jessica Kelley, HPZ Marketing
Cyber & Data Privacy
September 2, 2020 • Hosted by CMMA
Presenters: Joe Wolff and Mario Paez of Marsh & McLennan Agency, LLC
Marketing for Manufacturers Series: Session 2
Mastering Search Engine Optimization (SEO) Tactics
August 26, 2020 • Hosted by TSMA, CMMA, and AMFA
Presenters: Becky Hauschild and Marty C of Eggen Group Marketing
Marketing for Manufacturers Series: Session 1
Content Marketing Tactics to Grow Your Business
July 15, 2020 • Hosted by TSMA, CMMA, and AMFA
Presenter: Scott Severson, President, Brandpoint
Financial Stability for Manufacturers
July 11, 2020 • Hosted by TSMA, CMMA, and AMFA
Presenter: Josh Budny, First American Equipment Finance