Staff
Open Position
The Social Media & Marketing Assistant position requires a high degree of organization, creativity, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills (particularly written communication for digital platforms) are required, along with computer proficiency, the ability to work both independently and collaboratively, adaptability, a positive attitude, enthusiasm for workforce development and manufacturing, support for new ideas, and respect for deadlines.
This is a part-time flexible hybrid position. The role may work remotely but will be required to attend occasional events within MMA’s regional coverage area, depending on location. The Social Media & Marketing Assistant reports to the Executive Director and works closely with MMA staff and affiliate leaders. Pay range is competitive and based on experience. Duties include:
Social Media & Digital Communications:
• Manage and schedule content across MMA and affiliate social media platforms (LinkedIn, Facebook, Instagram, YouTube)
• Support member engagement through digital content and outreach
• Assist with content development for workforce, education, and career pathway initiatives
• Monitor comments and messages and escalate as needed
• Maintain brand consistency across platforms
Marketing & Events:
• Assist with promotion of events, tours, Manufacturing Month activities, and affiliate programming
• Support development of digital marketing materials (flyers, graphics, email visuals)
• Assist with coordination of marketing timelines and content calendars
• Support marketing efforts tied to publications and special campaigns
Analytics & Reporting:
• Track basic social media and email performance metrics
• Compile simple engagement reports for staff and leadership
• Monitor growth trends and content performance
Website & Content Support:
• Assist with website updates and content management, WordPress
• Support posting of events, news, and program information
• Help ensure accuracy and timeliness of online content
Programs & Affiliate Support:
• Provide marketing support for workforce and education programs
• Assist affiliates with content promotion as requested
• Support consistency across MMA and affiliate communications
Qualifications:
• Strong social media and digital communication skills
• Experience with Adobe Creative Suite and Canva
• Highly detail-oriented with strong organizational skills
• Ability to multitask and manage deadlines
• Self-motivated with the ability to work independently and follow brand guidelines
• Located within MMA’s regional coverage area (or able to work hybrid/remote within the region)
Send resume and design samples to: info@midwestmanufacturers.com.
Staff
Midwest Manufacturers' Association serves as the “central office” for associations and trade groups focused on manufacturing including AMFA, CMMA, LAMA, Minn-Dak, and TSMA. MMA’s primary service region is Minnesota, western North Dakota, western South Dakota, and northwest Wisconsin.
MMA serves as a catalyst for the creation of new manufacturing-focused trade organizations and the collaboration of existing organizations throughout the Upper Midwest. By joining forces under one central office, the manufacturing industry in the Midwest region has a way to express its collective voice … to government, to suppliers of common goods and services, and to each other.
Lynda E. Bailey
Executive Director
Since 2024, Lynda E. Bailey has served as the Executive Director for MMA and our affiliates.
Lynda joined us following her tenure as Executive Director of the Riverside Medical Clinic Charitable Foundation in Riverside, California. With over a decade of experience in the non-profit sector, she also brings extensive expertise in marketing and graphic design. Lynda holds a degree in Business Administration with a specialization in Marketing from Purdue University.
Relocating to be nearer to family, Lynda now resides in Nashwauk, Minnesota, with her husband, Reyna, their Bernese Mountain Dog and her Heinz 57 Shepherd, Lily.
You can contact her at Lynda@MidwestManufacturers.com or 218-812-8665.
Katie Baumann
Development Coordinator
Katie Baumann joined MMA in December of 2024, with a strong background in marketing from the manufacturing sector, bringing expertise in digital marketing, SEO, social media, content creation, and communication. She is passionate about creativity, relationship building, and helping members get the most out of their MMA experience. Outside of work, Katie runs her own photography business and enjoys time with family, Peloton workouts, and reading.
You can contact her at Katie@midwestmanufacturers.com.
Sandy Kashmark
Controller
In 2021 Sandy transitioned from the Executive Director to part-time controller after a 31-year with MMA. Her Controller role includes all bookkeeping duties as well as assisting with various membership tasks. Prior to 2022, she served as Executive Director of the associations. She is a graduate of North Dakota State College of Science and Minnesota State University Moorhead.
Sandy and her husband, Dennis, live in Hoffman, an excellent location from which to pursue their most recent side hustle - residential real estate/home improvement. Sandy spends her free time with visits to grandchildren (in Buffalo, WY and Fargo, ND), reading, walking, and spending time with friends.
You can contact her at Sandy@MidwestManufacturers.com
Carolyn Petruga
Meeting Coordinator
Carolyn joined the MMA in 2024, after spending several years in the offices of public education assisting students, parents and staff. Prior to that she worked as an executive assistant and legal assistant in the Twin Cities.
Carolyn lives in Duluth, Minnesota with her husband Jim, who was once a board member of AMFA and MMA. They have two adult children, one living in Duluth and the other in Chicago.
In Carolyn’s free time you will find her enjoying outdoor activities, this includes riding her horse through the beautiful trails of Minnesota, Wisconsin and North Dakota She also loves spending time with family and friends, especially during their weekly board game night.
You can contact her at Carolyn@midwestmanufacturers.com.